De Kuyper has launched a special limited edition of its Mandarine Napoléon liqueur which boasts 125-year-old Grande Fine Champagne Cognac and comes in a bottle shrouded in 24 carat gold leaf.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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